Concept & Business Plan Development

The Hospitality Collective specializes in concept & business brand development. Our team will assist owners in developing their idea into a complete business plan and help in developing the concept from paper to the grand opening.

There are many factors that contribute to creating a successful concept and business plan to include:


Business Plan Development

  Competitive & Industry analysis
  Creation of detailed budgets and financial proforma
  Demographic and target market research
  Long-Term concept development & Exit Plan
  Executive Summary
  Investor plan to include ROI strategy


Menu Development

  Complete menu research & development
  Layout and engineering of menu
  Price point & average check analysis
  Vendor selection and negotiated pricing


Real Estate Acquisition

  Target search for appropriate and brand consistent locations
  Lease negotiations
  Design, construction and capital improvements of location

Marketing & Brand Development

  Brand positioning and brand development strategies
  Menu & collateral design
  Public relations, marketing and media plan strategy
  Focus groups and in-store Surveys
  Creation and management of website
  Creation of press kits and sales information
  Creation of marketing database

Social Media

  Creation of social media outlets (facebook, twitter)
  Customer acquisition and customer retention
  Consistent messaging coming from the brand
  Strategies developed and implemented to aggressively
     promote brand via social media and networking


Clients may choose the type of management interaction from the Hospitality Collective to include complete management responsibility
to a passive management agreement, giving our clients the flexibility to choose from a wide variety of services.

Fees range depending on the type of service selected and the needs of the particular business.