The Hospitality Collective specializes in concept & business brand development.
Our team will assist owners in developing their idea into a complete business plan and help in developing the concept from paper to the grand opening.
There are many factors that contribute to creating a successful concept and business plan to include:
Business Plan Development
Competitive & Industry analysis
Creation of detailed budgets and financial proforma
Demographic and target market research
Long-Term concept development & Exit Plan
Executive Summary
Investor plan to include ROI strategy
Menu Development
Complete menu research & development
Layout and engineering of menu
Price point & average check analysis
Vendor selection and negotiated pricing
Real Estate Acquisition
Target search for appropriate and brand consistent locations
Lease negotiations
Design, construction and capital improvements of location
Marketing & Brand Development
Brand positioning and brand development strategies
Menu & collateral design
Public relations, marketing and media plan strategy
Focus groups and in-store Surveys
Creation and management of website
Creation of press kits and sales information
Creation of marketing database
Social Media
Creation of social media outlets (facebook, twitter)
Customer acquisition and customer retention
Consistent messaging coming from the brand
Strategies developed and implemented to aggressively
promote brand via social media and networking
Clients may choose the type of management interaction from the Hospitality Collective to include complete management responsibility
to a passive management agreement, giving our clients the flexibility to choose from a wide variety of services.
Fees range depending on the type of service selected and the needs of the particular business.